The conquest of cool: business culture, counterculture, and the rise of hip consumerism

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Author

Publisher

University of Chicago Press

Publication Date

[1997]

Language

English

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Subjects

Subjects

Advertising
Advertising -- United States -- History -- 20th century
Advertising and youth
Advertising and youth -- United States -- History -- 20th century
Consumer behavior
Consumer behavior -- United States -- History -- 20th century
History
Marketing
Marketing -- United States -- History -- 20th century
Nineteen sixties
Social conditions
Subculture
Subculture -- United States
United States -- Social conditions -- 1960-1980
United States -- Social conditions -- 1980

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ISBN

9780226259918

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