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On a beautiful October morning in rural Maine, a homicide investigator from the state police pulls into the hard-luck town of Copper Falls. The local junkyard is burning, and the town pariah Lizzie Oullette is dead--with her husband, Dwayne, nowhere to be found. As scandal ripples through the community, Detective Ian Bird's inquiries unexpectedly lead him away from small-town Maine to a swank city townhouse several hours south. Adrienne Richards,...
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"Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing...
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"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt...
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Cat Kid Comic Club volume 1
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The Cat Kid Comic Club is in crisis! After learning that one of their comics will be published, the baby frogs are filled with anxiety and doubt. How will they get their creative groove back? Will Naomi or Melvin emerge as a leader? Will Flippy convince them to finally straighten up and fly right?
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Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking...
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Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois...
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"Joseph Francis Xavier Armagh is twelve years old when he gets his first glimpse of the promised land through a dirty porthole in steerage on an Irish immigrant ship. In America, his long journey will eventually catapult him from the small, bigoted town of Winthrop, Pennsylvania, to the highest echelons of society, and grant him entry into the most elite political circles. And even as misfortune follows the Armagh family like an ancient curse, Joseph...
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"Imagine getting paid to play with toys! Toy influencers can make big money just for giving their opinions on the latest games and gadgets. Discover what it takes to be a social media influencer, while learning basic economics and business skills, as well as important safety tips"--
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"One of the country's leading activist curators explores how corporations and governments have used art and culture to mystify and manipulate us. The production of culture was once the domain of artists, but beginning in the early 1900s, the emerging fields of public relations, advertising and marketing transformed the way the powerful communicate with the rest of us. A century later, the tools are more sophisticated than ever, the onslaught more...
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The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace-what makes a package, product, space, or service 'female friendly.' Underhill offers a tour of the world's marketplace-with shrewd observations and practical applications to help everybody adapt to the new realities.
As large numbers of women become steadily wealthier, more powerful, and more independent,...
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"Do you like trying new hair and make-up products? Are you always the first of your friend group to wear new trends? Then you might be on track to become a social media style influencer. Learn how your original takes on fashion could translate into a career by exploring the economics and business skills behind influencer marketing, while staying safe online"--
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Chris Widener's message about influence is refreshing: that it's not something you "do" to other people but rather something that starts with how you shape and transform your own life. Forget about manipulation and slick fast-talking; true influencers change themselves first.
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"From New York Times bestselling author and economics columnist Robert Frank, a revelatory look at the power and potential of social context. As psychologists have long understood, social environments profoundly shape our behavior, sometimes for the better, but often for the worse. Less widely noted is that social influence is a two-way street: Our environments are in large part themselves a product of the choices we make. Society embraces regulations...
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"Have you dreamed of making money by playing video games? Getting paid to show off your gaming skills online sounds like an awesome career, but it takes more than just game skills. Learn about the basic business skills and economics behind this career in influencer marketing, all while staying safe online"--
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An eminent psychologist explains why dissent should be cherished, not feared
We've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and can quite literally make people think blue is green....
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